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Search Marketing Tip#4

How to monitor and optimise PPC performance. Understanding and using quality scores and keyword status to boost performance of advertising. » more

Frequently Asked Question

Q.
How do I measure the value of Search traffic coming to my website from consumers in the 'consideration' and 'research' stages of the purchase cycle?
A.
Quite often Search users come to your website through keywords that do not convert immediately to sales. These keywords ar... » more

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Welcome to Techmarketer. This site is maintained and updated in-house by members of the Google Technology Markets Team in Australia. The purpose of this site is to provide marketers and other leaders within the ICT industry with relevant marketing news, market insights and trends that we (Google) see online.

It is also a communication platform to share best practice and answer questions you may have. We hope you enjoy reading the content on this site. If you have feedback please email us at au-tech-team@google.com

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