Search Marketing Tip#2

AdWords measures landing page quality. Landing pages with useful, informative content in relation to an advertiser’s keywords and ad text receive higher quality scores. In general, the landing page should:

• Allow users to easily find what the ad promises

• Openly share information about the business

• Clearly define what the business is or offers

Here are three tips to help give users a high-quality experience and build trust. An advertiser should:

1. Provide relevant and substantial content

• Landing pages should provide useful and accurate information about the product or service in the ad

• Unique page content and layout help users differentiate one site from others

2. Treat a user’s personal information responsibly. Sites should:

• Provide as much access as possible to the site without requiring users to register