Marketing News

CES 2010: The Connected Lifestyle On-Demand

12 January 10 - technology, IT, computer, trends, consumer electronics

From the Kindle to the iPhone to the Wii, the hottest products in consumer electronics this season are those that connect consumers to a world in which everything; books, music, films, and games are available 24/7 on-demand. This lust for digital tech shows no sign of abating as, even in times of recession, consumer electronics sales remain strong. Our data shows that even more discretionary income is being spent on the gadgets needed to maintain a connected lifestyle. » more

Insights into Australian Consumer Electronics Shopper Behaviour

21 December 09 - consumer electronics, search, research, youtube

Google recently commissioned an external survey on Consumer's shopping behaviour in the Consumer Electronics segment. While in previous studies we know that shoppers use the internet prior to buying product in store, we wanted to film those consumers surveyed in order to better understand what and how they use the internet. Here is what they said. » more

Kogan uses PR and Search Marketing to launch his products

12 October 09 - advertising, economy, marketing, consumer electronics, search, ROI

E-commerce start-up Kogan Technologies pulled off a massive marketing coup on a tiny budget with their Kevin37 promotion. There was no advertising to back up the Kevin37 campaign, with Kogan boasting that there was so much editorial coverage there really wasn’t a need for any additional pull. In fact, Kogan is pretty sceptical on the merits of any advertising, bar Google AdWords. “Google AdWords is the only advertising we do on an ongoing basis, because you know someone is searching for something related to your advertisement and that they are most likely to buy, so you’re not wasting your advertising budget on people who are not interested in a product.” » more

RSS Feeds

rssTechMarketer News

rssTechMarketer Trends

Quick Poll

What percentage of your marketing is allocated to online?
Submit Poll

Search Marketing Tip#2

How to choose relevant landing pages. Information on how to choose and populate relevant landing pages for effective search marketing activity. » more

Frequently Asked Question

Q.
What is Google's Keyword tool and what are some tips for using it?
A.
» more

Ask Us Here

Free Webinars

Google webinars are free online tutorials delivered by Google Specialists. You can watch presentations on a variety of topics to help you understand and manage your search marketing campaigns more effectively. Our webinar series is designed to address common questions that you may have and to offer advice and guidance on growing your business. All you need to get started is an internet connection and a computer with speakers or headphones! » more

techmarketer logo

About This Site

Welcome to Techmarketer. This site is maintained and updated in-house by members of the Google Technology Markets Team in Australia. The purpose of this site is to provide marketers and other leaders within the ICT industry with relevant marketing news, market insights and trends that we (Google) see online.

It is also a communication platform to share best practice and answer questions you may have. We hope you enjoy reading the content on this site. If you have feedback please email us at au-tech-team@google.com

The Google Tech Team

© 2009 - Google Australia