Planning

 Market Insights

Google commissions independant research to better understand consumers and business' path to purchase products and services. Further, this research also examines the role of the internet. FREE research downloads here.

Spot Useful Trends

Use Insights for Search to compare Google search volume patterns across specific regions, categories, and time frames to see what's popular now and what trends may be emerging. FREE

 Discover new opportunities to connect

 As consumer search behaviour changes, use Keyword Tool to find new, relevant keywords that you aren't yet advertising on. This tool will look at your website, compare it with search logs, and present relevant keywords that people are actively searching on that align with your products or services. FREE - Ad Planner.

Discover or confirm demand for Export Opportunities

The Google Export Tool is designed to help businesses find their market hotspots overseas. Using data from the millions of internet searches conducted on Google worldwide you will be able to see the estimated search volume and cost-per click for a variety of markets based on your keywords.

Engage the right customers

 Ensure you're easy to find

Boost customer access and brand consideration. Take advantage of Webmaster Central to improve your website's visibility in Google's natural search results. FREE

Promote value at the moment of relevance

Market with AdWords to capture customers actively searching for your business or category so you ensure your brand stand outs as competition intensifies.Tailor your message to drive conversions and only pay when someone clicks on your ad.

 Lead them to your door

Help potential customers find you by adding your business listing to our Local Business Center for Google Maps. Direct customers your way with your business hours, photos, coupons, and more. FREE

Grow your business

Google AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising online with Google can help your business grow:

- Generate customer leads
- Increase online sales
- Target people interested in your product line
- Control your advertising costs: pay only when people click on your ads
- Measure your advertising performance

The Google AdWords beginners site provides all you need to know to get started.

Measure. Optimize. Repeat.

 Insights from website visitation patterns

Rely on Google Analytics to understand how current trends may affect the way people find and interact with information on your website, then alter your marketing strategy to maximize the number of high-value visits. FREE

 Put your website's best foot forward

Use Website Optimizer to easily test different website content to see what converts best. FREE

Lend your conversion goals a hand

Enable the Conversion Optimizer feature of AdWords to manage your advertising costs around specific conversion goals. Let it determine your optimal bids automatically rather than monitoring and adjusting them yourself.